Purpose

 There are many struggles in finding and maintaining motivation in the workplace today. The inspirational, and somewhat indulgent phrase “Do what you love, love what you do” is a nice ideal, but unfortunately unrealistic. This is by no means to say that the world hates the work they do five days a week, on an average of 30% of their lives. No, it’s not that bleak. But what we can say with certainty, is that not every single person absolutely loves what they do, all the time.

The trials and tribulations of everyday work can pile up and eventually cloud your purpose. Purpose doesn’t mean you need to change the world. Purpose simply means having an important role, knowing what it is you need to carry out every day whilst knowing that you value it, and are highly valued for it in return.

“Work gives you meaning and purpose, and life is empty without it”- Stephen King once said this. It’s vital for employers to realise that once they instil solid value and purpose into their work ethos; not only will the staff reap the rewards, but also the consumer- and thus, the business!

When you are paying for a service you want your return on investment. So, what would the return on investment in your staff be in order to generate great customer service? A high return, you would think. Feeling unappreciated is the number one reason customers switch away from products and services- and it works both ways, if staff feel undervalued, they are more likely to switch off from a job.

“When companies are true to their purpose their workforce will be too. And with this sense of purpose comes the motivation that keeps people happy, engaged and fulfilled in their roles.”

-HR Magazine.